Supporting the Omnichannel
Path to Purchase

Omnichannel shoppers often utilize vehicle descriptions at online dealers explicitly for vehicle research, even if they intend on making their final buying decision in the dealership. Consumers’ expectations about the kind of information they’ll be able to access online has dramatically increased. More and more shoppers research vehicles via mobile even while in-dealership, often while holding their device in one hand as they look at a vehicle. Window stickers have a finite amount of space while the web has the advantage of infinite scroll.

Shoppers turn to online vehicle research to get detailed information, comparison shop, and even read car ratings and reviews–all things that they usually can’t get from window stickers.

Optimized vehicle descriptions are a key enabler to ranking highly on search and opening the door to further exploration. Your vehicle descriptions now need to do the work of getting your shoppers to get to walk through it. More engagement means more buyer consideration which increases your chance of a sale. Custom product descriptions will capture your customers attention and can increase vehicle sales.

Why Choose Us

  • Custom descriptions that fuel the emotional need to buy
  • Relevant keywords woven in to appeal to search engines and help you get found
  • Relevant copy that provide answers to the Mercedes-related questions of prospective buyers
  • Features and benefits to show why it is the right choice
  • Rapid turnaround to keep your Mercedes inventory sounding its best
  • We assign the best description writer to you for your niche
  • Free up in-house resources time so they can get back to doing what they do best
  • Free premium customer support because we care about your site as much as you
Mercedes vehicle descriptions

Copy that sells.

Good copy makes your vehicle pages convert. Our professional description writers have a knack for understanding the most compelling features and benefits of Mercedes vehicles. We pull out those features to make your vehicles appeal to your online customers, while writing in the style best suited to them.

Custom Comments for Mercedes dealers

One point of contact.

We’re extremely easy to work with. You’ll be assigned a dedicated writer that you can communicate directly with. Plus, at any time, you can call Aaron Johnson, owner and founder, directly. Getting started is as simple as giving Aaron a call. And, unlike crowdsourcing companies, we don’t ship your writing jobs overseas. Our writing team is North American based.

Description writing services for Mercedes dealers

Bridging the Online/Offline Gap

In today’s omnichannel world, vehicle shopping experiences across channels blend into one another, allowing shoppers easy access to information and choices with just a few clicks. The dealers that have the most effective online vehicle content create environments around vehicles that “feel” real even if the shopper is only experiencing it through a screen.

daN makes it easy to implement custom Mercedes vehicle descriptions on the web today.

Take control of your website. Power up your sales and online visibility.

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Sample Descriptions

Pairing practicality and luxury in one stylish package, our 2017 Mercedes-Benz B250 4MATIC Sports Tourer is eager to please in Calcite White! Beneath the sloping hood is an advanced 208hp Turbocharged 2.0 Liter 4 Cylinder with ECO start/stop. It’s perfectly paired with a paddle-shifted 7 Speed Double Clutch Automatic transmission that yields 7.6L/100km on the open road and soars to 100km/h in just 6.7 seconds. You can even tailor your drive to your mood with Dynamic Select, and will most certainly appreciate the tenacious traction of All Wheel Drive when road conditions are less than ideal.

A favourite among drivers and critics alike, our B250 radiates premium good looks with tapered halogen headlights, 17 inch alloy wheels, and a racy rear spoiler. Admire our photos to see the cleverly designed cabin is a haven of refinement and comfort that helps you to master each mile with a high seating position and plenty of cargo space thanks to split-folding rear seats. Sit back in the ultra-supportive heated front seats, take note of the LED ambient lighting, rain-sensing wipers, and the high-mounted colour display with a central controller. All of your favourite music comes along for the ride courtesy of Bluetooth wireless audio streaming and dual USB audio ports, so crank up the music that moves you and enjoy this ride!

Drive confidently knowing you’re well-equipped with advanced airbags, active brake assist, and attention assist to help you avoid and manage challenging driving situations. This incredible Sports Tourer was made for your active lifestyle and is a brilliant blend of performance, efficiency, utility and style that you must see for yourself! Print this page and call us Now… We Know You Will Enjoy Your Test Drive Towards Ownership!

Spacious and sporty, elegant and innovative, our 2017 Mercedes-Benz E-Class E400 4MATIC Wagon is a masterpiece in Citrine Brown Metallic! It has a passion for power with its Twin Turbo 3.0 Liter V6 that generates 329hp. The paddle-shifted 9 Speed Automatic offers seamless power delivery and Dynamic Select lets you tailor your driving style according to your mood. Calm, composed, and capable, this All Wheel Drive wagon offers year-round confidence along with 9.3L/100km on the open road.

The dramatically modern design of our E400 4MATIC Wagon delivers sculpted elegance and a sporty stance with its distinct grille and beautiful wheels. Indulgent to all your senses, the cabin features only the finest in materials and has been thoughtfully designed. Feel the premium leather on power-adjustable heated front seats, grip the heated steering wheel, look up through the tinted sunroof, and notice the ambient lighting that is especially pleasing to the eye. The COMAND online multimedia system with a high-resolution colour display, the touchpad controller, navigation with MB apps, smartphone integration, premium audio, and an HD radio receiver enhance your driving experience. Our wagon is also incredibly versatile with a standard rear-facing 3rd-row seat that accommodates two children, or disappears under the carpeted cargo floor in seconds to allow for ample cargo space.

In terms of safety, our E-Class shines! Drive confidently with dynamic cornering assist, attention assist, blind spot assist, a rear view camera, advanced airbags, and ultra high-strength steel. A benchmark of automotive excellence, this E-Class pairs sensual good looks with unrivaled luxury and is the intelligent choice for you. Print this page and call us Now… We Know You Will Enjoy Your Test Drive Towards Ownership!

daN’s Commitment to Mercedes Comments

Dealer Assist Now began its journey in 2007 as a place for dealers to share vehicle comments/seller’s notes. We started with a few dealers and quickly grew a full-service platform that helps dealers in all 50 states and a few in other countries. We work with your Mercedes product with the goal to be the voice of the vehicle. Without comments, your online store is like a salesperson standing next to your vehicle with his or her mouth taped shut.

Our Mercedes comment staff attends auto shows, follows motorsports, and comprehends the dynamics of Mercedes vehicle ownership. They understand the confidence of the CLA 250 and describe it with passion. Our writers know the E550 4MATIC sedan buyer as well as the SL550 Roadster owner. Mercedes is a way of life and for anyone that has not experienced this pleasure; we walk them down the path.

If you don’t have time for Self-Service – We offer a very practical full-service solution that makes your vehicles sound the best. Our staff is divided into several departments based upon brands we are managing. We have seasoned writers that work with the back-end tools from Strathcom, One-Eighty,, cDemo, vAuto, and HomeNet in Canada. We accept feeds daily or set up APIs for faster service. Our professionals have a pure passion for your product and are excited to help you sell.

Mercedes Brand Manager

Our Mercedes brand manager supplies the Dealer Assist Now team with all current 2016 and 2017 comments that are designed to make your vehicle sound the very best. The Mercedes brand manager for daN has experienced each model, each trim package, and has spent time in these powerful machines from the showroom to the street. They help process all CPO comments to make all of your Certified Mercedes sound the very best and mirror Mercedes’ offerings – Common sense drives people to the car that is priced right, looks great, and sounds the best! We Supply The Sounds Best For Canada’s Mercedes Dealers.

How It Works

Our team customizes comments to tell the story of each vehicle with a clear call to action for your store. This provides consistency to your online marketing and helps drive traffic. We give buyers the facts they need to make an intelligent buying decision. Our daN staff has years of training with industry leaders like Strathcom, One-Eighty,, cDemo, vAuto, HomeNet, and many more!

Full-Service New– Our Mercedes brand manager reviews each placement and assures your Mercedes comments sound the very best! We process incoming feeds and write comments the same day when pictures are present. daN knows what it takes to get your vehicle on the “short list” when customers are making the decisions. Buyers are just like you and choose the one that is priced right, has great pictures, and sounds the best!

Self-Service New – Access to the daN dealer site through the Secure Dealer Portal allows you single log on access to all 2012 and newer Mercedes starter comments plus over 1 million and growing of brand X used. This is a dealer managed cut/paste option (no writing) with the ability to change any comment to suit you 100% **Popular choice for any ISM

Need Used Comments Managed Daily? daN has a plan for your store!

Packages and Pricing

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