Real People Writing Quality Vehicle Descriptions.

Enter the “vehicle description service with high standards.” The most important thing about daN is that we’re dedicated to creating and delivering quality vehicle descriptions, all the time. On a monthly average, we write close to 20,000 descriptions. Our staff and copywriters include some of the most talented vehicle description writers you’ll find anywhere. We have expert copywriters with industry relevant expertise, including backgrounds in automotive, powersports, heavy equipment, aircraft, boats, RVs, and more. We believe in what we do, and it keeps us successful. We are USA-based, but our team serves Canadian accounts as well. Our extensive content team has handled thousands of current client projects to date. It’s time you join our clients. They’ve experienced great success from our vehicle descriptions. The secret sauce for successful vehicle descriptions revolves around how high your quality is, and we can deliver on that.

Our Promise to You

No request is too big or too small for our team. If it matters to you, it matters to us. Let us make your online vehicle descriptions produce results.

Meet Your New Best Friends, Our Professional Writers.

Tom Bazow
Tom BazowAutomotive Journalist
Kelly Bryant
Kelly BryantSenior Writer
Abbie Holscher
Abbie HolscherAutomotive Journalist
Heather Donscheski
Heather DonscheskiAutomotive Journalist

Executive Leadership

A little about daN’s owner. Aaron has worked in the automotive industry for over 30 years – has worked for dealer groups, worked with dealer associations, top media companies, and even took time off to build a few racetracks. His passions have allowed him to drive some of the fastest cars in the world in a track setting. From street racing to supercars, superbikes or motocross, it is about the passion of the machine.

This shared passion is what drives his team to write great comments to help you sell your product. All you want is to be the top choice, right? With the power of on-line searches today, your customer can find the same car, same colour, the same price anywhere – but if YOURS sounds better, you get the first shot at the sale. We are also priced right; it just makes sense to put Dealer Assist Now on your team!

Want to know more about daN, where we’re headed, and what’s new? Check out our Top News!

Aaron Johnson
Aaron JohnsonAutomotive Journalist/Founder
Cups of Coffee
Development Hours

About daN’s History

A little background about daN’s roots

Dealer Assist Now began its journey in 2007 as a place for dealers to share vehicle comments/sellers notes that actually help sell cars vs. the boring old VIN data dumps that don’t work. (It’s been 20 years since PW/PL/PS/PB/AC actually worked.) It was so successful that in one short year, we added 4,000 dealers and 11,000 shared comments “Written by Car People, For Car People.” Today we help over 7,000 dealers and have over 1,000,000 professionally written vehicle comments. We even catalogue used vehicles all the way back to 1900. WOW!

The Development of Full and Self-Service Options

A little background about daN’s products and services The positive feedback from dealers had one thing in common during that year – Why don’t you just do this for us? We agreed and created the full-service options of daN. Whether you need custom new car comments or used vehicle comments, we have you covered with our team of professional automotive writers. Our team of writers hand writes every brand’s make, model, trim, body style, drive type, down to the factory color. We even write all of your factory CPO and the new model year as released. Our staff is divided up into several departments based upon makes. We have professionals that work with the back-end tools from Strathcom, One-Eighty,, cDemo, vAuto, and HomeNet that manage your inventory.

Learn more about daN and how we can help you

We’re Here To Help Your Business Blast Off!

Through Handwritten, Custom Descriptions for Your Online Inventory

Let’s Get Started!